2025-09-12
On September 12, 2025, Beijing - With the improvement of national health awareness and the acceleration of consumption upgrading, China's sauna industry is entering a new growth cycle. According to the authoritative institution's "Research Report on Market Development Monitoring and Investment Strategy Planning of China's Sweat Steaming House Industry from 2025 to 2030", the market size of China's sweat steaming house has exceeded 5 billion yuan in 2023, of which commercial operation venues account for 65%, and the household market has grown significantly, with an annual growth rate of over 20%. It is expected that by 2030, the industry scale will exceed 8.5 billion yuan, with a compound annual growth rate maintained in the range of 8% -10%.
High end and intelligent core driving forces
The report points out that the sweat steam room industry presents obvious stratification characteristics: high consumption areas such as the Yangtze River Delta and the Pearl River Delta are mainly customized intelligent ecological sweat steam rooms, with a single store investment scale of 3-5 million yuan and outstanding service premium ability; The mid-range market focuses on second tier and provincial capital cities, with over 2000 chain brand stores, seizing market share through standardized services and membership systems; The sinking market relies on modular equipment to lower the initial investment threshold, accelerate penetration in the county-level economic belt, and provide supporting community health services to increase the repurchase rate to 58%.
Technological innovation is the key to industry upgrading. Starting from 2024, the new generation of sweat steam rooms will generally be equipped with physical sign monitoring, environmental intelligent control, and health record management functions, with a user experience satisfaction score of 91 out of 100. For example, a remote medical coupled sweat steaming system developed by a company in Suzhou has been integrated into the health management platform of a tertiary hospital. The price of a single product is 220% higher than that of conventional products, indicating that the "technology+health" integration model will become mainstream.
Dual support of policies and capital
At the national level, policy dividends will continue to be released, and 11 new regulations such as the "Regulations on Health Management of Public Health and Fitness Venues" and the "Certification Standards for Far Infrared Health Equipment" will be implemented before 2025, promoting industry concentration. It is expected that more than 70% of small and micro operators will face the pressure of standardization transformation, but at the same time, it will also create a supporting service market of over 2 billion yuan for intelligent solution providers.
The capital layout is also showing an accelerating trend. In 2024, the proportion of investment in the health and leisure industry will significantly increase in the sweat steaming field, with funds flowing towards intelligent equipment research and development, chain brand expansion, and cultural tourism integration projects. For example, home appliance giants such as Midea and Gree rely on the smart home ecosystem to enter the home sauna market, while professional brands such as Yuanzhuo Technology build differentiated barriers by deeply cultivating medical grade health data algorithms.
